What you earn
You pick the price. When someone buys a copy, you earn most of it. We take a little for making it. A standard submission has nothing up front. Paid authoring is below.
New this September: the same materials, made by hand in the USA, new features on every disc, and we take less of every sale than we did in year one.
The split
The same numbers for a game, a film, or an album. A dollar from every sale goes to the Indie Fund, out of our side and never out of yours.
| Price | You earn | We take | Indie Fund* | Revenue Split |
|---|---|---|---|---|
| $10 | $6 | $4 | +$1 | 60-40 |
| $12 | $8 | $4 | +$1 | 67-33 |
| $14 | $9 | $5 | +$1 | 64-36 |
| $16 | $11 | $5 | +$1 | 69-31 |
| $18 | $12 | $6 | +$1 | 67-33 |
| $20 | $14 | $6 | +$1 | 70-30 |
| $30 | $22 | $8 | +$1 | 73-27 |
| $40 | $30 | $10 | +$1 | 75-25 |
| $50 | $36 | $14 | +$2 | 72-28 |
| $60 | $44 | $16 | +$3 | 73-27 |
| $70 | $52 | $18 | +$4 | 74-26 |
* deducted from WTI's share
At $50 we take $14, then $2 more for each additional $10. The Indie Fund takes one more dollar of ours at each of those $10 steps. Those rows are on the table through $70.
Card processing is paid by the buyer, on its own line in the cart. It never comes out of your share, and on an order that reaches us without it, we cover it rather than you.
Games, films, and music
One table. The lowest price on that table is $10. Some discs cost more to make, so their lowest price is higher: two discs with a Blu-ray start at $16, a disc with a soundtrack CD or a dual-layer DVD at $12. The wizard tells you as you build it. The split is the same table.
Art prints and art books
The print costs us what Gelato charges to make it. You choose the price.
We take the making cost and 15 percent of the price. The rest is yours.
| Gelato's making cost today | Lowest price | You earn at the lowest | You earn at $10 more | You earn at $20 more | |
|---|---|---|---|---|---|
| 8 x 10 in print, matte | $6.45 | $13 | $4.60 | $13.10 | $21.60 |
| 18 x 24 in print, matte | $11.70 | $21 | $6.15 | $14.65 | $23.15 |
| 24 x 36 in print, matte | $15.66 | $28 | $8.14 | $16.64 | $25.14 |
| 18 x 24 in print, museum | $15.22 | $27 | $7.73 | $16.23 | $24.73 |
| 12 x 16 in canvas | $24.89 | $42 | $10.81 | $19.31 | $27.81 |
| Softcover 8 x 8 in, 40 pages | $11.46 | $21 | $6.39 | $14.89 | $23.39 |
| Hardcover 8 x 8 in, 40 pages | $14.85 | $26 | $7.25 | $15.75 | $24.25 |
| Hardcover 8 x 11 in, 60 pages | $20.02 | $35 | $9.73 | $18.23 | $26.73 |
| Magazine A5, 32 pages | $11.33 | $21 | $6.52 | $15.02 | $23.52 |
The lowest price for a size is its making cost times 1.6, plus two dollars, rounded up to the next whole dollar. Every price is a whole dollar. These are the costs Gelato charges today, as of 5 September 2026.
The ladder: 8 x 10 in, 11 x 14 in, 12 x 18 in, 18 x 24 in, 24 x 36 in, A3, A2 on three papers; canvas at 12 x 16 in, 18 x 24 in, 24 x 36 in; a softcover art books, hardcovers and a magazine.
A dollar of our 15 percent goes to the Indie Fund on every piece. Never from your share.
Our own prints and photographs carry no creator share; what is left after the making cost is ours, less the fund dollar, as on our public-domain discs.
Our public-domain titles
Films, TV and animation we put out ourselves can sit at $12 and under, including $6 and $8 (DVD is cheaper to make). There is no developer split on them, because there is no third-party developer, and a dollar of every sale still goes to the Indie Fund. You will not see these prices when you send us your own work.
| Price | You earn | We take | Indie Fund* | Revenue Split |
|---|---|---|---|---|
| $6 | $0 | $6 | +$1 | 0-100 |
| $8 | $0 | $8 | +$1 | 0-100 |
| $10 | $0 | $10 | +$1 | 0-100 |
| $12 | $0 | $12 | +$1 | 0-100 |
Ready to send it in? Submit your work.